Updates to the (self-)publishing industry from the London Book Fair #AmWriting #LBF18 #BookMarketing
If you’re an Indie Author you might find the Statistics/ trends in this blog post very interesting. I did.
I arrived home late last evening from the London Book Fair with a notebook full of publishing notes, marketing ideas, and to-do lists. After three days of go! go! go!, I’m ready for weekend to start early – like right now. But I wanted to share some of the information about the publishing industry I learned at the fair before collapsing in my reading chair. *Please note: Facts and figures refer to the UK market, but I assume trends carry over to other markets as well*
- Volume and spending on books of all types was down by 3% in 2017, but overall the trend is upward.
- Paperbacks are still the backbone of the industry with 71% of purchases.
- The strong growth of ebooks has peaked. The volume and spending on ebooks fell dramatically.
- Audiobooks are growing strongly. This is a fertile growth area!
- Younger females and 55+ readers are moving…
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