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Make Your Own Luck – tips for indie authors

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Photo by Leo Cardelli on Pexels.com

As an indie author it’s important for word of my books to get out there. If I don’t go the extra mile to promote my novels, no one else will. So – how do I achieve this I hear you ask? 

I achieve this by accepting invitations to appear at book fairs, signings, author talks or library visits. I use these events to create blog posts and  promos which I disseminate via Twitter, Facebook, Instagram and two retweeting groups I belong to. This could be viewed as casting my bread upon the water in the vain hope that the fish will bite. However, I find that getting my name out there in a variety of ways reaps dividends.

lizzie-lamb-new-email-signature-300pxHere are some of my top tips

There are many social media sites and they can be a real time suck, taking you away from your WIP. Experiment to find which ones work for you. I focus on: Facebook (personal, author page, groups) Twitter, Instagram and my website/blog. I also belong to many Facebook ‘groups’, it takes a little time to figure out which ones work get little or no traffic, so don’t be afraid to leave a group if you’re getting nothing from it. LIfe’s too short. 

Increase your social media presence

As a result of increasing my social media presence I have been invited to appear in Writers’ Magazine (blog tours – 2018), Writers Forum (my writing space – 2019) De Montfort University to lecture final year creative writing students, library visits, author talks and workshops. One word of warning – book sales are not always guaranteed so do check in advance that you will be paid for the talk, be offered petrol expenses and whether or not the venue will want 10% of your book sales. Yes, really (!)

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Narberth Book Fair – Wales – September 2019

Get out and about

I believe that my books deserve to be brought to the attention of the largest number of readers possible so I canvass different venues to see if they would like a visit from an indie author, or authors in the case of New Romantics Press. So far, I/we’ve appeared at Aspinalls of London, Waterstones Kensington High Street and hosted literary lunches at top Leicestershire venues to raise money for charity.  

Get organised

Keep your author bio, author photo, links etc up to date. Be organised, you don’t want to be hunting around for an excerpt of your novel when an outside agency approaches you. Invest in a mobile phone capable of taking decent photos and syncs with your computer.

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Join author groups where you can learn from others. I’ve been a member of the Romantic Novelists’ Association since 2006 and co-organise the Leicester Chapter with June Kearns. What I’ve learned from other authors has been invaluable. I used to belong to local writing groups where members critiqued each other’s work. They didn’t work for me, but they might work for you.

Don’t be afraid to enter competitions, but choose wisely as they can be time suckage, too. Remember to publicise the good bits which you’re happy to share and project a positive image of yourself and your novels. 

Check out the great promotional apps out there: Canva, Ripl, Photolab Photofunia  – you have to stand out from the crowd. 

Once you’re published and have proven sales, join professional groups such as the Society of Authors. It might not do much to raise your profile in the short term but offers invaluable professional advice on contracts, tax matters. Using the #SOA tag on your profile identifies you as a serious writer.

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Carol Bevitt, Adrienne Vaughan, Lizzie Lamb, Marcia Holah, Caroline Bell-Foster, Marilyn Rodwell

Remember your fellow authors

Make friends, be generous to other writers but don’t expect them to always return the favour. Invite authors on to your blog, ‘like’ any blogs you read and (if time allows) leave a comment. Read and review their books (don’t be afraid to ask them to do the same for you). Retweet authors in your genre, like their posts on Instagram etc. A good time for this is via your mobile phone when you’re watching tv (!) Remember the USA doesn’t come on line until (roughly) 3pm.

Be ready for opportunities

Me and long-suffering husband

Over the past two years I’ve been offered an Amazon Prime Deal and an Amazon Kindle Deal in India. The former arrived via email when I was in John O’Groats on a research trip and I had to respond straight away. See what I mean about always having your phone with you, always being alert?!

I’m currently waiting to be accepted on the Women’s Institute and Rotaract circuit where I will talk about writing, travels in our caravan, I’ve just signed up to Kindlepreneur and downloaded software to hone my tags and categories more effectively and increase my novels’ visibility on Amazon. The learning never stops. 

AND FINALLY . . .

If I’m allowed a small boast (it’s my blog – right?) I’d love to share the article in WRITER’S FORUM where I talk about my writing space. Quite an achievement for an indie author. 

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So – good luck with all your enterprises. Don’t wait for luck to strike, go out and make it happen. And, if you see me on social media, do ‘like’ and ‘share’ my posts – I always pay it forward. 

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My Writerly Year 2018 # part one

Happy New Year to all my followers and friends. I thought I’d look back over 2018 to see what I’d achieved in the writerly sphere. I was surprised by the result . . . So, in reverse order, starting with December here’s what I’ve been up to.

Another cracking meeting of the Belmont Belles which I organise with June Kearns. To round up the year’s activities we were honoured to have best selling romance author Carole Matthews as our guest. Cue an inspirational talk and fabulous Q&A session. Also in December, much To my surprise I won a £40 amazon voucher from Kindle Direct Publishing to spend on author copies of my novels. Colour me lucky.

In November I was invited to appear alongside Sue Moorcroft and Heidi Jo Swain at Upminster library to meet readers and talk about my path to publication. A thrilling moment for an indie author was made extra special when I learned that the library had ordered copies of my novels – hopefully I might get some PLR revenue from that.

Adrienne Vaughan and I went to London, Waterstones Piccadilly to be precise there we attended Sue Moorcrofts launch for A Christmas Gift and bumped into many RNA pals. Great evening out which set us up for the festive season. That happened less than a week after my second cataract operation, so I was glad Adrienne was there for support. She makes for a pretty glamorous guide dog.

October saw the inaugural meeting of the East Midlands Chapter of the Society of Authors in Leicester. I wasn’t sure what to expect but it was a friendly and supportive group which met at THE HEAD OF STEAM in Market Street. The highlight of the month was being invited to talk to a large group of final year students at De Montfort University on the subject of indie publishing. They’ve asked me back next year and to attend the States of Independence book fair in March 2019.

I’m a great believer in learning from successful authors and so it was a no brainer to attend a master class featuring Cathy Bramley and Carole Matthews at Waterstones in Nottingham. The talk was entertaining and informative and the queue of readers waiting to have their books signed was something I can only dream about.

I organised for Kim Nash, publicity officer at Bookouture, to come along to the Belmont Belles to explain her role and to dispel one or two myths regarding what Bookouture requires from authors. I can’t quite decide if I’m ready to give up my indie status and get locked into a contract as I like the freedom to write what I like, when I like. But – as 007 said – never say never. Right?

In October I attended a SOA meeting in Oxford at Balliol College, where I bumped into RNA members, Liz Harris and Julia Roberts . Dave and I had lunch in the Eagle and Child where Tolkien and other ‘Inklings’ met to talk and write and where he penned some of Lord of the Rings. I hope some of the magic rubbed off on me.

September saw my returning to the Norfolk Marshes to celebrate the fifth birthday of Boot Camp Bride. I visited the locations which inspired the novel. If you’d like to learn more about that visit, click here.

While in Norfolk I made the most of the opportunity to meet up with Kate Hardy and Rosie Hendry in Thornham where we swapped our latest novels.

I’ve appeared on other blogs this year and I always appreciate the time and effort bloggers put into publicising me and my books. I’ll just mention a couple of my favourites, starting with Jena’s Golden Chapters via writer and blogger Jessie Cahalin. You can read the full review here.

I appeared on Sharon Booth’s blog where I described my life in FIVE photos. That was great fun – do pop along and see it if you have time. (Yep, that’s me – determined and cussed.LOL)

I was really chuffed to appear on Being Anne’s list of romances she’d enjoyed in 2018. Anne is an incredible blogger: committed, supportive and widely read.

Well, that about wraps up Part One of my Literary Journey this year. Tune in next time for Part Two (August – January) to learn what 2019 holds in store.

And, as they say in Scotland Happy New Year and Lang May Yer Lum Reek.

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