Social Networking – Does it really sell books?
Posted by Lizzie Lamb
Any teacher will tell you that some children get a new concept first time. But for most children a new concept has to be presented in a number of different ways before they gain full understanding. This is referred to as ‘the spiral of learning’ (i.e presenting the same piece of information in as many visual and kinetic forms as possible. This is just as true when we are attempting to bring our novels to the attention of agents, publishers and readers.
Consciously or unconsciously we are applying a method known as The Reticular Activating System.
Pay attention (!) Here’s the science part – The Reticular Activating System acts as a filter for all of the sensory inputs we receive. It decides what is and is not important and what we need to pay attention to. Otherwise, we would suffer from information overload. The ‘filter’ sits between the subconscious and conscious minds, and is programmed by the conscious mind. It is this ability to filter information which makes the Reticular Activating System so important in achieving our goals.
The short version: to make YOUR novel stand out from the ‘crowd’ you need to get your name and book title across in as many different forms as possible so that it ‘sticks’ in people’s conscious minds. I know this works because when I attend conferences, book fairs and writing events (wearing a name badge) I am often approached by other writers who ask: ‘how do I know your name!?’
How do we achieve an on-line presence?
I believe through some of the following . . .
- updating your own blog and/or guesting on other blogs
- following favourite blogs, ticking ‘like’, ‘sharing’ blog posts on Twitter, Facebook, Google + and Linked In
- by sharing through these media your profile, avatar and/or your novel thumbnail will, hopefully, appear in different versions of internet ‘paper.li(s)’ out there – for example The Famous Five Plus, thus widening your appeal
- through activation of SEO (search engine optimisation); every well-aimed click and share will have an impact on your place on the social network rankings
- ensure that your avatar and your profile on Twitter publicise your novels
- don’t forget to include links to your books on amazon etc (using viewbook/bytly/tinyurl shortened links
- ensure that your tweets are a mixture of things about yourself, your writing, use trending hashtags; don’t forget to promote other writers generously
- promote your novel by quoting a review/ or dialogue from your novel in your tweets
- make the potential reader want to download your work by utilising hashtags such as #Fridayreads. #amwriting, #Mondayblogs and genre specific hashtags to bring more traffic (and potential readers) to your door
- widen your net of social contacts – don’t just befriend writers, befriend readers, too. I’ve made lots of friends on twitter and they have loyally downloaded my novels and left reviews
- don’t forget to thank people for promoting you and ALWAYS return the favour
- have your own page where you engage with potential readers, many of whom will go on to become your friends. I try to include a photo in my status updates as this draws friends to my page.
- minimise your ‘writer news’ on this page otherwise people switch off and unfriend you
- join some of the many sub groups and dip into them once a week or whenever to talk about your writing and establish a friendly Facebook presence
- build up an author page(s) and LIKE others’ pages when asked. Don’t be shy about asking for LIKES to be reciprocated. It takes a long time to build up these kinds of relationships
- I try to post something every day on my author page, not only about me and my writing but about other authors, too. @sharing’ other author’s posts works well in this case, too.
- I find that Facebook friends like to read about your pets. When it was my parrot’s birthday in February he got over seventy ‘happy birthday’ messages (!)
- join in with Facebook ‘events’ you’re invited to, even if it’s only to leave a passing comment. SEO comes into play with every click.
Consider joining Watt Pad, Instagram, Goodreads and Tumbler etc to get the message about you and your books ‘out there’. Build up your social networking presence gradually, mix it up, be creative. You’re in charge, so make it work for you – – – and remember the Reticular Activating System and utilise it. It’s a scientific fact.
I’ll leave you with the million dollar question:
Does social networking help to sell books?
The jury’s still out – but I believe that (as an indie author) having a social networking presence has helped me to bring my novels to readers’ attention. Finally, I would just say to any unpublished authors out there that, while your time is your ‘own’, get your social networking ducks in a row. When publication day arrives, you won’t have time to establish contacts, develop friendships and ask potential readers to buy your book – you’ll be too busy using social networking to get word out about the marvellous book you have just written.
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