Posted by Lizzie Lamb
One of the great things about living in Leicester – apart from The Foxes winning the Championship League, and finding The King in the Carpark (Richard III), is being on the main line to London.
Yesterday, fellow New Romantic – Adrienne Vaughan – travelled with me to London for the best event of the summer, so far. For a mere £5 we bought a ticket to Romance in the Court, a fabulous event organised by David Headley’s Goldsboro Books.
The event was held in historic Cecil Court on a beautiful summer’s evening.
There, amidst a fabulous gathering of romance writers, readers and supporters, I met old friends, made new ones and got down to the all important business of networking. As a writer, I’m never sure if the time I spend away from the WIP is really productive, so it was reassuring to meet new readers who said they knew me from a variety of social media: Twitter/Facebook/Instagram. And, as a result of ‘getting my name out there’, one reader had downloaded all my books. RESULT!
However, before I upload more photos, let me digress and share our bit of good fortune with you. En route to the event, I popped into Aspinalls in St Pancras (as a girl does) to buy the Swarovski ‘bag hook’ I’d been promising myself as a reward for working hard on #4. In a scene reminiscent from Love Actually , the manager wrapped my present in an four different types of gift wrapping. He also put four boiled sweets in the bag. I know, I know it should have been a cinnamon stick, but I’m not complaining for the best was yet to come!
He asked us what we were doing in London. Quick as a flash we handed him our business cards. Mightily impressed, he asked if we would come down to his store in the autumn to an author event which he would organise: prosecco, nibbles, book signing etc. He also mentioned that he liked to’ take care of his girls’, which made Adrienne think (optimistically) that she would be getting a set of matching Aspinall luggage. A girl can dream, can’t she? So, before we get ahead of ourselves,here are the rest of the photos.
And there’s more. Click on each photo to see who’s who !
And, finally, a great photo of David Headley with Carole Matthews (courtesy of Carole and Kev). Many thanks to them for allowing me to use one of Kev’s photos at the top of this blog.
As you can see, a fabulous time was had by all. The best five pounds I’ve ever spent. I’m hoping that David will host a similar event next summer . . . no pressure, obvs.
And, just before I sign off, keep your eyes peeled for an exciting announcement coming from New Romantics Press this summer. But, hush, hush, it’s top secret . . . for now!
Posted by Lizzie Lamb
Any teacher will tell you that some children get a new concept first time. But for most children a new concept has to be presented in a number of different ways before they gain full understanding. This is referred to as ‘the spiral of learning’ (i.e presenting the same piece of information in as many visual and kinetic forms as possible. This is just as true when we are attempting to bring our novels to the attention of agents, publishers and readers.
Consciously or unconsciously we are applying a method known as The Reticular Activating System.
Pay attention (!) Here’s the science part – The Reticular Activating System acts as a filter for all of the sensory inputs we receive. It decides what is and is not important and what we need to pay attention to. Otherwise, we would suffer from information overload. The ‘filter’ sits between the subconscious and conscious minds, and is programmed by the conscious mind. It is this ability to filter information which makes the Reticular Activating System so important in achieving our goals.
The short version: to make YOUR novel stand out from the ‘crowd’ you need to get your name and book title across in as many different forms as possible so that it ‘sticks’ in people’s conscious minds. I know this works because when I attend conferences, book fairs and writing events (wearing a name badge) I am often approached by other writers who ask: ‘how do I know your name!?’
How do we achieve an on-line presence?
I believe through some of the following . . .
- updating your own blog and/or guesting on other blogs
- following favourite blogs, ticking ‘like’, ‘sharing’ blog posts on Twitter, Facebook, Google + and Linked In
- by sharing through these media your profile, avatar and/or your novel thumbnail will, hopefully, appear in different versions of internet ‘paper.li(s)’ out there – for example The Famous Five Plus, thus widening your appeal
- through activation of SEO (search engine optimisation); every well-aimed click and share will have an impact on your place on the social network rankings
- ensure that your avatar and your profile on Twitter publicise your novels
- don’t forget to include links to your books on amazon etc (using viewbook/bytly/tinyurl shortened links
- ensure that your tweets are a mixture of things about yourself, your writing, use trending hashtags; don’t forget to promote other writers generously
- promote your novel by quoting a review/ or dialogue from your novel in your tweets
- make the potential reader want to download your work by utilising hashtags such as #Fridayreads. #amwriting, #Mondayblogs and genre specific hashtags to bring more traffic (and potential readers) to your door
- widen your net of social contacts – don’t just befriend writers, befriend readers, too. I’ve made lots of friends on twitter and they have loyally downloaded my novels and left reviews
- don’t forget to thank people for promoting you and ALWAYS return the favour
- have your own page where you engage with potential readers, many of whom will go on to become your friends. I try to include a photo in my status updates as this draws friends to my page.
- minimise your ‘writer news’ on this page otherwise people switch off and unfriend you
- join some of the many sub groups and dip into them once a week or whenever to talk about your writing and establish a friendly Facebook presence
- build up an author page(s) and LIKE others’ pages when asked. Don’t be shy about asking for LIKES to be reciprocated. It takes a long time to build up these kinds of relationships
- I try to post something every day on my author page, not only about me and my writing but about other authors, too. @sharing’ other author’s posts works well in this case, too.
- I find that Facebook friends like to read about your pets. When it was my parrot’s birthday in February he got over seventy ‘happy birthday’ messages (!)
- join in with Facebook ‘events’ you’re invited to, even if it’s only to leave a passing comment. SEO comes into play with every click.
Consider joining Watt Pad, Instagram, Goodreads and Tumbler etc to get the message about you and your books ‘out there’. Build up your social networking presence gradually, mix it up, be creative. You’re in charge, so make it work for you – – – and remember the Reticular Activating System and utilise it. It’s a scientific fact.
I’ll leave you with the million dollar question:
Does social networking help to sell books?
The jury’s still out – but I believe that (as an indie author) having a social networking presence has helped me to bring my novels to readers’ attention. Finally, I would just say to any unpublished authors out there that, while your time is your ‘own’, get your social networking ducks in a row. When publication day arrives, you won’t have time to establish contacts, develop friendships and ask potential readers to buy your book – you’ll be too busy using social networking to get word out about the marvellous book you have just written.