PROMOTION COMMOTION – RNA CONFERENCE REPORT by Mags Cullingford

Feb 28

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Some great tips in this blog by Mags Cullingford

New Romantics Press

I love writing but confess when it comes to marketing and promoting the two novels I’ve published so far . . .  This post about Hazel Gaynor’s excellent talk at last year’s RNA Conference is very much a case of ‘Do as I say, not as I do.’

hazel gaynorHAZEL GAYNOR began with the lesson of E.L. James’s runaway success. ALL publicity is good publicity. What followed was effervescent.

As a reader Hazel needed to be told three things:

  • Tell me the book exists
  • Give me a reason to care
  • Convince me to buy it

She showed how to go about doing this by quoting from the Bookseller Marketing and Publicity Conference using the link #mpconf15, reminding us the author knows their book the best, and is, therefore, the ideal publicist.

All that followed made perfect sense. Hazel emphasised be nice to everyone, engage rather than sell, keep engaging and…

View original post 480 more words

About Lizzie Lamb

I write contemporary women's fiction mostly based in Scotland with hot heroes, feisty heroines and always a happy ending. Along with three other authors - Adrienne Vaughan, June Kearns and Margaret Cullingford - I formed the New Romantics Press under which our books are published. I have published six books since 2012, the latest being Harper's Highland Fling. I am currently working on #7 which I hope to publish in 2022. In the meantime, do check out my Amazon page: viewAuthor.at/LizzieLamb and click 'FOLLOW' to keep up to date with me and my news.

Posted on February 28, 2016, in Lizzie's Scribbles. Bookmark the permalink. 1 Comment.

  1. adrienneauthor | February 28, 2016 at 7:01 pm

    Such an entertaining blog and excellent advice! Thanks Hazel.

    Liked by 1 person

    Reply

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